XPRIZE Foundation

Project Description

The X PRIZE Foundation creates and manages prizes that drive innovators to solve some of the greatest challenges facing the world today.

With the success of the Ansari X PRIZE, the X PRIZE is now viewed as the leading model to leverage the elements of public interest, entrepreneurial spirit and cross-disciplinary innovation to bring about breakthroughs that benefit us all.

Contracted by X PRIZE Foundation to establish and grow multi-million dollar Foundation-wide partner BT (British Telecom) and then to lead marketing of the Progressive Automotive X PRIZE. With the BT relationship, significant objectives in Customer Engagement and one-to-one marketing were achieved through two key deliverables:

Project Details

  • Client X Prize Foundation
  • Campaign Partnership Strategy and Implementation
  • Launch Country United States
  • Website www.xprize.com