According to DealMaker, a social video intelligence product, views of branded video content have increased 258% on Facebook, and 99% on YouTube. Video views increase traffic to your website, which means more sales.
Instead of just describing its features, this explainer video helps potential clients visualize how CEO Connection Bootcamps help CEOs from a variety of companies confidentially discuss their businesses, how to improve sales and other challenges they face.
Simply put: Because they’re proven, to not only increase brand awareness but also drive a large percentage of sales. Here’s why they’re so effective:
And, a recent HubSpot study shows that video consumption is still on the rise, with 85% of people wanting more video about company products and services in 2018. That same study said that 81% of people have been convinced to buy a product or service by watching a brand’s video.
This explainer video, made for RotoPros, a fantasy sports research and betting site, shows potential customers that the creators and users of this product are as passionate about sports as they are.
But, many companies find that branded videos are not enough.
Seeing is believing. Many businesses have a hard time expressing how their product or service works, in a way that potential customers can easily understand. Consumers want to be able to visualize your service or how your product works in real life.
This is where explainer videos excel. They are short, animated videos used by businesses to demonstrate how people, who represent their potential customers, actually use the product or service and how unique, cool, and/or valuable it is. Explainer videos help your audience to not only identify with the video’s characters but also helps them feel more engaged with what you’re selling.
By taking advantage of both the visual and auditory senses at the same time, animated explainer videos increase retention rates and clarify their value proposition in a concise way. This increased engagement with your content helps build trust, improves affinity for your brand, and increases demand.
This explainer video, created for WorkSocial, walks the potential client through a new training space designed to maximize learning impact.
But, is a professionally created explainer video worth the cost?
Most businesses think so: A survey conducted by Wyzowl shows that the number of successful businesses focusing their marketing budget on professional explainer videos is on the rise. The 2018 survey revealed that 81% of businesses use this type of video as a marketing tool, up from 63% the previous year. And, 99% of those who already incorporate explainer videos into their marketing, say they’ll continue to do so in 2018.
Why is video usage on such a steep climb? Because are seeing actual, direct results: The same survey showed that 91% of consumers have watched an explainer video, with 84% of those viewers actually purchasing the product or service.
Looking to produce an explainer video for your product or service. Contact Madison Worldwide.
- Posted by cathleenlewis
- On September 17, 2018
- 0 Comments