Health Research Canada

Project Description

Madison Worldwide is contracted for healthcare marketing by Health Research Foundation to create awareness for the various clinical trials that they conduct. First assignment was to create awareness of Alzheimer’s Clinical trials currently underway. Cathleen Lewis consulting developed the “Honour the Caregiver” program where we were able to secure two media partners in local Vancouver BC to air our PSA and overall program during the key World Alzheimer’s Month, September, 2012.

Project Details

  • Client Health Research Canada
  • Campaign Honour the Caregiver
  • Launch Country Canada
  • Website