Madison Worldwide

PORTFOLIO

CEO Connection
Event & Conference Marketing
RotoPros
DAILY FANTASY SPORTS ANALYSIS
Fit Travel Guru – App
Overall Marketing - Launch
Factor Horizontal
Sales Collateral
United Toy
Public Relations & Marketing
EnMass Energy
Public Relations
La Passeggiata
Go To Market Strategy
Edo Sushi
Public Relations
Wondrous Ink
Distribution /Affiliate Partnership Building
Broadpeak Partners
Case Study Development
ABOUT

MADISON WORLDWIDE

Founded in 2009 by an Advertising & Public Relations veteran Madison Worldwide has successfully worked with over 200 start-ups and Fortune 100 businesses, premiere charities and entertainment properties in the U.S. and worldwide. We have chosen to work exclusively with small and medium sized businesses, start-ups and have just expanded to also serve government related contracts. We also have a pending application to be a certified women owned business.

With our strategic marketing recommendations and implementation, we often enable your company to produce greater results at less spend. We are also big believers in analytics. They are the only way to prove what marketing tactics are working for you and your company. Every business is unique and although there are tactics that work better than others for most companies, constant message testing, and utilization of unique tools and strategies and A/B testing should always be employed.

As you will see, our Advertising & Public Relations experience is broad and deep and includes digital marketing, entertainment marketing, heavy online marketing, experiential/event marketing, sponsorship, traditional advertising, guerrilla marketing, social media and other forms of emerging and engagement media as well as significant technology marketing including SaaS, Apps and various other technology products and services.

Some highlights of our success:

  • Led marketing strategies and implementation for an iPhone/iPad game that achieved 1 Million downloads in less than a year.
  • Counseled Law Firm on their paid advertising strategy and corresponding platforms resulting in a cost savings of 25% and an increased revenue of 32%.
  • Led Strategic marketing for a National Travel Agency through PPC optimization and Video Facebook advertising. Results have achieved 20% YOY growth in revenue each year.

We have a lot of high profile experience, however, we also enjoy smaller clients too and always strive to exceed your expectations. We have an approachable style and believe in candor in communicating with clients. I am also well versed in leading metrics, analytics and remarketing platforms such as Google Analytics, Improvely and Adroll among others.

We can either work as your entire Advertising & Public Relations or marketing department or supplement existing personnel and resources.

MADISON WORLDWIDE

GLOBAL SERVICES

BRANDING

Complete Branding including brand narrative, manifesto and creation of logos, style guide and complete branding elements.

SALES FUNNELS

Sales funnel development including A/B testing and conversion tracking.

PPC MANAGEMENT

All aspects of PPC management including Facebook, Adwords Search and Display and Yahoo Gemini.

CELEBRITY ENDORSEMENT

Strategic direction and negotiation oversight.

PUBLIC RELATIONS

Global Public Relations includes; press kit production, copywriting press releases and overall strategic planning.

DIGITAL MARKETING

Creative strategic marketing plans for both online and offline marketing activities.

CROWDFUNDING STRATEGY

Provide strategic direction and campaign implementation.

SPONSORSHIP STRATEGY

Sponsorship and Event Marketing Strategy for Global High Profile Events.

CONTENT MARKETING

Strategic oversight and complete content marketing plan and implementation.

START-UP MARKETING

Creation and implementation of go-to-market plan and public relations strategy.

EVENT PLANNING & MANAGEMENT

Provide strategic direction and overall management of events from a marketing perspective.

CORPORATE EXPLAINER VIDEOS

Professional corporate explainer and promotional videos.
Madison Worldwide uses Salesforce to communicate with clients
Madison Worldwide uses Spyfu for SEO.
Madison Worldwide are Google Ads experts
Madison Worldwide uses the Drift Platform for user engagement
Madison Worldwide is well versed in the remarketing platform AdRoll
Madison Worldwide uses Trello to keep track of project details.
Madison Worldwide uses the marketing platform and tool Zoho
Madison Worldwide uses slack to communicate campaign details
Microsoft
Madison Worldwide is well versed in the infusionsoft marketing platform
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