Overall Scope of Work
Madison Worldwide Advertising began working with CEO Connection in 2017 to help them with marketing their events to Mid Market CEOs. Through their strategic partnerships and other marketing strategies, they hold events in the U.S. and now they hold events internationally. These are round-table events that include no more than 12 CEOs where they confidentially discuss their businesses and how to improve sales, collaboration and other challenges that they face being a CEO.
There is also a Mid Market Convention held each September in Philadelphia at the University of Penn.
Other events include an Executive Education Class in conjunction with Wharton where CEOs can get instruction on how to lead better Boards, and how to better leverage those relationships.