Project Description
Madison Worldwide Healthcare Marketing is contracted for healthcare marketing by Health Research Foundation to create awareness for the various clinical trials that they conduct. Specifically, Madison Worldwide created awareness of Alzheimer’s Clinical trials currently underway by doing various press outreach initiatives. As part of this campaign, Madison Worldwide developed the “Honour the Caregiver” program where we were able to secure two media partners in local Vancouver BC to air our PSA and place a story in prime time news about the overall program during the key World Alzheimer’s Month, September.
