A couple of recent websites:

https://www.madisonworldwide.com

https://www.cinergyconstruction.com

Video Advertising: 

This has really been taking off, both on Facebook & LinkedIn and when you optimize videos for YouTube.   Here are a few video promotions I did for clients this past year.  I have spent over $50,000 on Facebook and video views are averaging $.01 per view which is really good.

https://www.youtube.com/watch?v=StgMajkgY1w

https://www.youtube.com/watch?v=-ftcv8W_6Us

https://www.youtube.com/watch?v=E6c1VuUJWjw

1. Case Studies

These are really helpful and I have had clients use them as sales funnels (free content that can be downloaded) or as a feature that can be downloaded or displayed on their website.  Here is a typical format that highlights the results in graphics. http://online.flipbuilder.com/gfie/brqq/– Case Study, Hedge Fund / Taking a 10 page White paper and collapsing it into a one page story with graphics.

3. Google Ads – Maximizing Campaigns: 

Another thing I have become quite adept at is reviewing Google Ads accounts for ways to improve them.  I find it is an advantage to have a second opinion when reviewing a current Google Ads account or campaign.  Most of the time, there just aren’t enough negative keywords Identified and/or the ad scores can be improved by producing multiple groups so you can optimize individual search ads.  Also, display ads as well as remarketing ads, are often overlooked as a way to drive leads.

4. USPS has some new ideas for DM (that worked!) – Yes, that post office. 

Another thing that was completely out of the box that worked was (EDDM) Every Day Direct Mail Piece. This is something that is delivered by the post office and you can drill it down to the actual type of company and postal code (for consumer or commercial)- I sent over 60,000 pieces of this and the client got some great feedback and results.

http://online.flipbuilder.com/gfie/imct/ – Every Day Direct Mail Piece.  60,000 pieces sent by USPS to residents of Plano, Texas.

5. Sales Brochures – Architect and Food Item: 

http://online.flipbuilder.com/gfie/fgte/ – Distribution sales sheet for a vegan food product.

http://online.flipbuilder.com/gfie/msxf/ – Factor Horizontal – Architects / Brochure, Ibiza, Spain.

6. Specific Industry – Press That Got Results

I had some great response from developing strategies like this one that highlighted a new law that was being championed by a client and their State Senator.  This received state newspaper press as well as food industry write ups.

http://online.flipbuilder.com/gfie/awmn/  – Press Release Edo Sushi – Sushi Law Passes in CT

https://www.dropbox.com/s/sm0l2561xm9gtc3/LE%20SIZZLE.mp4?dl=0

https://www.youtube.com/watch?v=_GAferFgSF8

And every company needs a press kit to go out to journalists: 

http://online.flipbuilder.com/gfie/dkon/ – FnBox Press Kit – A technology incubator based in Buenos Aires. 

http://online.flipbuilder.com/gfie/tbyn/ – RoomDividersNow Press Kit for a young and profitable space solution. 

http://online.flipbuilder.com/gfie/ugzi/ – EnMass Energy – Press Kit 

7. Media Kit 

This is a niche product, but as companies get a lot of traffic and are looking to monetize their site, this is a great solution. http://online.flipbuilder.com/gfie/vywr/  – Media Kit.  All content and graphics for a popular Grocery Coupon Clipping site in the United States.

8. Branding 

I have found that many times when companies choose to do branding they get “one” logo.  I have created identities for a number of companies and start with a Brand Narrative and end up with a complete logo suite and style guide. http://online.flipbuilder.com/gfie/bshg/ – Style Guide